lindseym
Maya’s Law is a campaign born from tragedy and driven by hope; a family’s mission to strengthen child safeguarding laws across the UK. Through empathetic design and strategy, this project transformed a heartfelt idea into a cohesive movement for change.
Every element, from visual identity to website and social media was crafted to empower the family’s voice and inspire public support. The brand’s tone balances sensitivity with strength, giving credibility to a grassroots campaign that has reached national attention. This project demonstrates how thoughtful design can turn emotion into action and help drive meaningful impact.
The handwritten logo for Maya’s Law was created from the handwriting of Maya’s young cousins,
forging a deeply personal connection to the campaign’s origins. This human touch brings warmth and authenticity to a cause born from love and loss. The handcrafted letterforms symbolise community, care, and the innocence the campaign seeks to protect. In application, the style highlights and underlines key messages across digital and print materials, echoing the family’s voice and determination. The result is a brand identity that feels heartfelt yet professional, designed to move both hearts and action.
Through a unified suite of assets including a visual identity, website, business cards, posters, and social media materials, the brand brings credibility and clarity to the cause. I supported the official launch with cohesive digital and print design, and continue to create new materials as the campaign evolves.
Most recently, I developed the Call for Change campaign, a bold visual rollout designed for billboards and retail displays across the North East to amplify public awareness. This included banners for digital and print, a radio script and a 30 second audio clip to be played on the radio. Together, these assets form a consistent, human-centred identity that bridges emotion and professionalism, helping a community’s voice be seen, heard, and believed.
Soon after launch, the campaign gained incredible momentum:
-
Nearly 9,000 petition signatures in 10 weeks
-
National media coverage - Featuring on Good Morning Britain
-
Support from local MPs and the Minister for Children, Families and Wellbeing (UK)
-
Ongoing discussions in Westminster about Maya’s Law