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Freelance Senior Creative Designer / Art Director
NHS, Faculty AI, BBC, Interpal UK

2010 - Present

Provided design solutions for high-profile brands across different organisations. Created branding, event collaterals, educational documents and reports for healthcare campaigns, new products and more - improving patient outcomes and education. Winning multiple awards nationally.

Education

BA (Hons) Animation

1st Class Honours
University of Salford (2015)

Art Director
Swan Hellenic Ltd

May 2023 - Present

Produced a 627% increase in brand engagement through working with leadership to develop, direct and execute multiple campaigns and trade activities, including digital and print assets, events, web design, DAM integration, customer portal and more. Overseeing the production of  worldwide assets to establish the brand as an industry leader and revive brand perception post-COVID, and implementing creative processes that has resulted in a 30% sales growth.

Senior Manager Creative and Brand
Matillion

Oct 2022 - Feb 2023

Oct 2020 - Oct 2022
Mar 2019 - Oct 2020

Creative & Brand Manager
Senior Graphic Designer

Elevated startup to enterprise status, driving $53.7M revenue through strategic design initiatives. Orchestrated global marketing campaigns and events, enhancing brand visibility and customer engagement. Used deep research and collaboration to evolve the brand and eliminate backlogs, creating and implementing processes, and permeating and aligning design principles. Revised and designed various assets across 360 campaigns, video, landing pages, and much more, persuading stakeholders with A/B testing and competitive analysis. Improved customer experiences through coordinating and facilitating hack day activities, design council, and project kick-off meetings, strengthening problem-solving, and driving alignment across product and marketing.

Senior Graphic Designer
Comms-care

Jun 2018 - Mar 2019

Developed and managed design through an IPO, including print, digital, and video for multiple departments and platforms. Worked with contractors and agencies. Designed pitch decks, newsletters, and partner marketing assets to formulate and strengthen relationships. Planned, concepted, and executed annual awards ceremony. Coordinated marketing collateral with copywriters and marketing manager. Built and maintained all creative processes to ISO standards. Trained non-creative team members in using design structure when pitching and training.

Interactive Media Tutor
UTC@MediaCityUK

Jan 2016 - Jun 2018

Increased engagement by 300% through strategic curriculum development and creative initiatives. Managed and mentored a team of 30+ young designers, overseeing live project briefs. Delivered KS4 & KS5 media courses, e-Learning materials, achieving a 100% attainment rate. Developed and delivered a career program aligned with industry standards. Trained teaching staff in design principles to foster creative problem-solving in academics.

Video Producer
Amaven

May 2015 - Jan 2016

Collaborated with SMEs to plan, script, shoot and edit videos for a physical literacy platform. Succeeded in scripting and directing over 100 videos in six months. Created promotional videos to sell the platform and the platform was acquired by Stoke City FC and various NHS trusts. Managed end-to-end video production, including shoot coordination and equipment setup. Optimized startup costs by sourcing talent and equipment to develop a minimum viable product.

"I've been working with Lindsey for a couple of years now and I'm always impressed by the creative outputs she provides based on a brief. She's worked on a variety of branding and campaign assets during this time. Her imagination, creative flair, and quick turnaround times are second to none." 

Communications & Engagement Lead,
The Christie NHS Foundation Trust

Anna Perkins

" Lindsey is a talented designer
who integrates best practices, requirements, and innovation. Having worked with her in both a professional and personal capacity her work is dynamic and flexible. She is always clear and consistent. I'm continually impressed at her ability to produce designs that simplify complex concepts." 

Former Senior Product Marketer
Matillion

Dayna Shoemaker

" Through her creativity, innovation, and unquestionable work ethic(!!), Lindsey has spearheaded the evolution of our entire brand, allowing the quality of our brand
to do justice to the quality of our products. She continuously drives our team forward, educates us,
and holds us accountable. But it's not just the quality of her work, it's the quality of the person behind it. Lindsey works with integrity, motivation, and passion - qualities that inspire others and make her an amazing colleague to be around." 

Senior Marketing Operations Manager
Claroty

Richard Thelwell

2006 - 2012
Driving Instructor
Self-employed
Manchester, UK

2001 – 2006
Training Designer
British Gas Plc
Manchester, UK

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