lindseym
Unique, technical
and Creative
UTC@MediaCityUK is a unique, technical and creative college for 14-18 year olds based in the heart of the northern digital world – MediaCityUK. Their main focus is ensuring the future employability of students within the digital media sector by giving them unmatched, intent-based skills and knowledge to set their students up to succeed.
To help drive real results, their marketing solution was to help this brand connect their message with their audience, all within a brand-safe and high quality environment. I was employed by MediaCityUK and worked directly with the college principal to craft marketing content across different platforms. I also branded and brought to life their open day events.
Recruiting the students
Now part of the Aldridge family, I was recruited by UTC@MediaCityUK to lead the marketing for the college, and to launch recruitment campaigns, and other marketing assets. From a creative standpoint, I oversaw print marketing, social media marketing, web design, and display ads. I also worked cross-functionally with teachers, students, the Principal and the board. I produced and art directed many photoshoots to capture fresh photography for our students to use in various marketing channels.
